20
2009
Sometimes, the most valuable part of your Web site is your name itself – particularly if you have a keyword rich domain name that’s only a handful of letters long. That’s how domainers make lots of money. People like the “Domain King”, Rick Schwartz started buying up valuable domains in the mid-1990s, and he was quickly able to turn those domains into dollars.
Interestingly, he didn’t do it by filling his Web sites with content. He did it by waiting for users to type in Web addresses directly in the address bar (circumventing search engines altogether). Inside the industry, this is something known as “domaining,” and it’s a multi-billion dollar industry.
Domaining can tell us a lot about what people search for online, too – that is, if the owners of the domains are willing to share their data. Turns out Rick Schwartz is pretty generous with his stats. In a recent blog posting titled “Welcome to over 36,000 new Readers! Welcome Consumer. Time to SoundOff,” Schwartz talks about how much type-in traffic he gets. As I reprint these stats, remember that the people visiting his sites aren’t doing it because of his content, they’re simply typing in a web address to see what’s there:
• Porno.com 33,000 Web site visitors type in porno.com every day.
• eGold.com: 1,500 Web site visitors type in egold.com every day.
• Homemade.com 400-500 Web site visitors type in homemade.com every day.
• Specialities.com 75-150 Web site visitors type in specialties.com every day.
Combined, Schwartz is getting 35,000+ visitors to those sites every day, just by virtue of owning them. It’s the sort of traffic most Web publishers dream about! It’s evidence of just why keyword-rich domains sometimes sell for thousands of dollars+, and it’s evidence that you might want to pay for more a premium domain if you’re truly serious about making money online.
In many ways, domains that generate type-in traffic are like having a powerhouse PR firm on your side. You can focus on your content, and people will find your domain on their own. Check out Moniker.com, Great Domains and Sedo to find premium domains that might boost your brand new site’s traffic just by virtue of a name.
To learn more about domainer Rick Schwartz, visit my post, “What is Domaining and How Can It Help Me Quit My Dayjob?“
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